WHISKY FOR LIFE
THERE'S NO SUBSTITUTE FOR GOOD TASTE –
WHISKY FOR LIFE
There's no substitute for good taste
My passion for single malt whiskeys began in the mid-1990s at a bar in Frankfurt am Main.
After trying a few bourbon whiskeys at first, I tried one single malt—and soon many more (the ones I could afford back then). I was hooked almost immediately, and my absolute favorite drink was set in stone (even though I really do like a lot of different drinks). I don’t think that’s ever going to change.
My passion for single malt whiskeys began in the mid-1990s at a bar in Frankfurt am Main.
After trying a few bourbon whiskeys at first, I tried one single malt—and soon many more (the ones I could afford back then). I was hooked almost immediately, and my absolute favorite drink was set in stone (even though I really do like a lot of different drinks). I don’t think that’s ever going to change.
Naturally, my first visits to whisky fairs followed, and that’s how it all got started. Together with a friend, I bought my first cask from Bruichladdich without ever having been there. In fact, I visited Scotland for the first time in 2010—and ended up on Islay right away.
A few years later, I wanted to make a career change and focus more on this luxury beverage that I loved so much. And so the idea was born to open my own whiskey shop with everything that goes with it: brick-and-mortar, online, tastings, trade shows, etc. So I turned my back on my previous career and opened WHISKY FOR LIFE in mid-July 2015 in the heart of Frankfurt, in the heart of Europe!
Here, I’m finally completely in my element, and I want to share my joy and enthusiasm with as many wonderful food lovers as possible. Thank you so much for visiting my site!
Frank Jerger
Naturally, my first visits to whisky fairs followed, and that’s how it all got started. Together with a friend, I bought my first cask from Bruichladdich without ever having been there. In fact, I visited Scotland for the first time in 2010—and ended up on Islay right away.
A few years later, I wanted to make a career change and focus more on this luxury beverage that I loved so much. And so the idea was born to open my own whiskey shop with everything that goes with it: brick-and-mortar, online, tastings, trade shows, etc. So I turned my back on my previous career and opened WHISKY FOR LIFE in mid-July 2015 in the heart of Frankfurt, in the heart of Europe!
Here, I’m finally completely in my element, and I want to share my joy and enthusiasm with as many wonderful food lovers as possible. Thank you so much for visiting my site!
Frank Jerger
